Privacy policy
Last updated 22 October 2026
This policy explains what personal information The Prism collects, why we use it, who we share it with and what you can do about it. The Prism is responsible for your information. You can reach us at mo@theprismai.com.
What we collect
- Your account: your email address, your first name if you give it, whether you sign in with Google or by email, and the leagues and reason for using The Prism you choose when you join. If you sign in with Google, Google tells us your name, email address and an account id.
- Your plan: which plan you are on, when it renews or ends, and Stripe's reference for you and your subscription. Your card details go to Stripe and never reach us.
- What you ask and build: your questions to The Prism and its answers, your saved conversations and indexes, and anything you send us through Send feedback.
- How you use the platform: which screens you open, which players and clubs you view, that you searched (not what you searched for), and errors the app runs into.
- Technical information: the requests your browser makes, including your IP address, which our hosting provider records to run and secure the service.
Why we use it
- To run your account and give you your plan. We need this information to provide the service you signed up for.
- To take payments and keep tax records, which the law requires.
- To email you. Sign-in codes and messages about your account and plan are part of the service. The Monday round-up is sent only if you turn it on, and you can turn it off at any time in Your account.
- To answer your questions. We send your question, with the data needed to answer it, to our AI provider. It processes them only to produce the answer, and does not use them to train its models.
- To check and improve answers. We keep a record of questions and answers for 90 days and read some of them to find and fix mistakes. We do this because it is in our and our users' legitimate interest that answers are accurate.
- To understand how the platform is used, keep it secure and prevent abuse, which are also our legitimate interests.
- To show ads on the Free plan and our public pages, as described below.
Ads and cookies
The app does not use cookies to track you. It keeps your sign-in and a few preferences, such as light or dark mode, in your browser's local storage, and sets one short-lived cookie while you sign in with Google.
On the Free plan, and on our public rankings and essay pages, ads are served by Google AdSense. Google and its partners may use cookies and similar technology to show ads and measure them. Visitors in the UK and the EEA are asked for consent before ads are personalised, and can change that choice at any time. Plus and Pro accounts do not see ads in the app, and the ad code is never loaded for them.
You can read how Google uses this information at policies.google.com/technologies/partner-sites, and turn off personalised ads at adssettings.google.com.
Some images, such as news thumbnails, load from other websites, which see your IP address when they do.
Who we share it with
We do not sell your personal information. We share it only with the service providers that run The Prism for us, under contracts that require them to protect it:
- hosting and database providers, who store the app and its data
- our email provider, who sends sign-in codes and account emails
- Stripe, who takes payments
- Google, if you choose to sign in with your Google account
- our AI provider, who produces the answers to your questions
- Google AdSense, which serves ads on the Free plan and our public pages
We may also share information when the law requires it, or to protect our rights or someone's safety.
Where it is stored
Some of our providers store or process information outside the UK, including in the United States. When they do, we rely on the safeguards UK data protection law requires, such as adequacy regulations or approved contract terms.
How long we keep it
- Your account information, for as long as your account is open. When you ask us to delete your account, we delete it, apart from the records below.
- Records of questions and answers kept for quality checks, for 90 days.
- Saved conversations and indexes, until you delete them or your account.
- Payment and tax records, for six years, as UK law requires.
- Hosting records, for a short time set by our provider.
Your rights
You can ask to see the personal information we hold about you, to correct it, to delete it, to restrict or object to how we use it, or to receive a copy to take elsewhere. Where we rely on your consent, you can withdraw it at any time. Email mo@theprismai.com and we will reply within a month.
If you are unhappy with how we handle your information, please tell us first. You can also complain to the Information Commissioner's Office at ico.org.uk.
Children
The Prism is not for children under 13, and we do not knowingly collect their information.
Changes to this policy
We will post any changes here, and tell you by email or in the app if they matter to you.